Economic Life

While banks consolidate, their advertisers continue to think small

As banks get bigger, their ads think small

By Charles Stein

Globe Columnist / January 4, 2004

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Few businesses have changed more in the past generation than banking. When I first started writing about banks, 25 years ago in New Hampshire, under state law a bank couldn't build a branch more than 15 miles from its main office. The rules were designed to preserve the small-town, "everybody knows your name" banks and keep out the big, bad ... (Full Article: 723 Words)