Consumer beat

Too little, too late?

Blockbuster is revamping its late-fee policy to lure back customers

By Bruce Mohl

Globe Staff / August 1, 2004

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It's the late fees, stupid. After years of angering customers with excessive fees for returning a movie late and then having rivals like Netflix and Comcast exploit that anger in their own ads, Blockbuster is finally starting to wake up and do something about it. (Full Article: 1386 Words)