For TV ads, future is targeting niches
Databases, cable channels help marketers tailor messages
What sort of show is ''Into the West," the miniseries that starts tonight on TNT? The answer depends on where you saw the message. (Full article: 1027 words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 article
- $9.95 4 articles
- $25.95 Monthly
