THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Those long, long law firm names grow short&snappy

By Sacha Pfeiffer
Globe Staff / September 28, 2005

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

Now behold WilmerHale! Note the edgy single-word name, the hip double capitalization, the three manageable syllables, the obvious pronunciation, the way it rolls off the tongue. It is everything law firm names historically have not been: innovative, savvy, bold. And short. (Full article: 957 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass