THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Those long, long law firm names grow short&snappy

By Sacha Pfeiffer
Globe Staff / September 28, 2005

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Now behold WilmerHale! Note the edgy single-word name, the hip double capitalization, the three manageable syllables, the obvious pronunciation, the way it rolls off the tongue. It is everything law firm names historically have not been: innovative, savvy, bold. And short. (Full article: 957 words)

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