THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Meet the corporate research department

Companies are reaching out to consumers online to develop everything from software to diet foods to body sprays. And it's working.

By Bruce Mohl
Globe Staff / July 10, 2006

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The phenomenal ratings success of ``American Idol," where couch potatoes vote for their favorite performer, hasn't been lost on the nation's business community. (Full article: 885 words)

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