THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
Robert Weisman | Business Intelligence

Why good products fail

Skimping on market research can prove a fatal flaw

Though innovative, Raytheon's original microwave oven was too bulky to find a market when it was introduced after World War II. Though innovative, Raytheon's original microwave oven was too bulky to find a market when it was introduced after World War II. (Raytheon Co.)
By Robert Weisman
Globe Staff / January 14, 2007

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Raytheon Co. reapplied its radar technology after World War II to invent the microwave oven. But the original model was a clunker -- a 670-pound behemoth that was too bulky to find a market. (Full article: 827 words)

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