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Super Bowl ad

Advertisers hoping for big score

Super Bowl commercials created to target specific viewers must appeal to entire TV audience

By Brian Steinberg
Globe Correspondent / January 31, 2008

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The Super Bowl is television's biggest event - and marketers pay big bucks to reach the masses. But what's an advertiser to do when its products are meant to appeal primarily to just part of that teeming crowd? (Full article: 968 words)

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