THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
(Mark Wilson/Globe Staff)
Globe 100

A taste of the future

May 20, 2008

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Facing soaring costs and a shrinking juice market, Welch's chief executive David J. Lukiewski began licking ads last winter. No, it wasn't a frustrated executive's bizarre boardroom behavior. Just a not-so-cheap marketing ploy to help give a jolt to the Concord company, which has struggled to keep up with flavored water and energy drinks. (Full article: 163 words)

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