THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

In China, Reebok banking on Yao factor

By Jenn Abelson
Globe Staff / July 13, 2008

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

Text size +

BEIJING - The sneaker wars have spread to China, and Reebok, having neglected the market for years, is playing a furious game of catch-up with the help of the world's tallest marketing weapon. (Full article: 1474 words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $9.95 1 month archives pass
  • $24.95 3 months archives pass
  • $74.95 1 year archives pass