Business Intelligence
Broadsided
A new book by two researchers explains how companies' reputations can be tarnished by the cacophony of Internet commentary, and how they can fight back
At business powwows in the 1990s, it was common to hear that "the Internet changes everything." This was meant as a warning that companies dawdling in putting up websites and hawking their wares online were doomed to be road kill on the information superhighway. (Full article: 928 words)
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