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Reebok dons US game face

Firm pegs Patriot Place store to build brand, tap women's fitness

By Jenn Abelson
Globe Staff / August 7, 2008

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For Reebok, it's game time. The Canton sneaker maker is opening a store today at Patriot Place in Foxborough, featuring the company's largest assortment of merchandise in its latest attempt to position Reebok as a premium brand for sporting goods. (Full article: 794 words)

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