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Macy's partners with Eva Mendes to launch new line

September 12, 2008
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NEW YORK—Department store chain Macy's Inc. said Friday it will launch a home decor line with actress Eva Mendes.

The line, created with Mendes' boyfriend, film producer George Augusto, will be called "Vida" and will initially feature five bedding styles.

A queen-size four-piece bedding set, including a comforter, bedskirt and two standard shams, will cost between $340 and $425.

The line also includes sheet sets in ivory and gold to coordinate with the bedding collections. Queen-size sheets will retail for about $130, the company said.

Vida will be available at Macy's stores and on Macys.com beginning in mid-September, the company said.

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