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NASCAR team pitches to youth

Roush Fenway Racing, the premier NASCAR team owned by Red Sox principal John Henry's Fenway Sports Group, at Fenway in June. The group hopes to win racing fans through youths. Roush Fenway Racing, the premier NASCAR team owned by Red Sox principal John Henry's Fenway Sports Group, at Fenway in June. The group hopes to win racing fans through youths. (Jim Davis/Globe Staff)
By Jenn Abelson
Globe Staff / September 13, 2008

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LOUDON, N.H. - Boys and girls, start your engines! Fenway Sports Group, the sports marketing firm of Red Sox principal owner John Henry, is taking an unprecedented approach to cultivating a new generation of racing buffs in New England - by aggressively marketing its NASCAR Racing team to children. (Full article: 1150 words)

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