The Boston Globe will soon join a growing number of newspapers nationwide that are selling front-page advertisements as a way to generate additional income. Globe spokesman Bob Powers said yesterday that the paper will start publishing front-page ads during the first quarter of this year, but is still working out details, such as price, size, and location on the page.
The news comes days after The New York Times Co., which owns the Globe, said it would sell front-page advertising and published an ad Monday across the bottom of its flagship paper, The New York Times. In recent years, some of the biggest US newspapers, including The Wall Street Journal, have been running front-page ads as the industry battles revenue and circulation declines and readers migrate to the Internet.
The Globe has not displayed front-page advertisements in several decades, but it has sold advertising on other section fronts in recent years.