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Reebok hopes to launch fad

Fitness program may help reclaim market share

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By Jenn Abelson
Globe Staff / April 9, 2009

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Reebok International is looking to flying as the future for the struggling sneaker maker. Two decades after revolutionizing women's fitness with step aerobics, the Canton company has unveiled "Jukari Fit to Fly," a new exercise program that the company is bringing to gyms worldwide. Through a partnership with entertainment company Cirque du Soleil, Reebok is attempting to create more fun ... (Full article: 696 words)

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