|Mike Ash of Louisville, Ky., gave the new Kentucky Grilled Chicken a thumbs up, though he said he wouldn't forgo fried. (Brian Bohannon/Associated Press)|
KFC gambling on grilled chicken
LOUISVILLE, Ky. - Would KGC ever have the same ring?
In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder's recipe for success with the national introduction of Kentucky Grilled Chicken.
This week's rollout is KFC's most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster US sales.
"It's going to get people who haven't eaten KFC for a long time to come back into our restaurants," said Roger Eaton, KFC president. "It's going to get people who have never eaten KFC to come into our restaurants."
KFC says each piece of its grilled chicken has 70 to 180 calories and 4 to 9 grams of fat. By contrast, the Original Recipe items have between 110 and 370 calories and 7 to 21 grams of fat, depending on the piece. The grilled chicken contains from 160 to 440 milligrams of sodium per piece, as opposed to 290 to 1,050 milligrams of sodium per piece of Original Recipe chicken.
The grilled chicken will cost the same as Original Recipe chicken. KFC will offer customers a free sample on April 27.