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Hyundai entices buyers with gas offer

Some potential car buyers are holding back because of uncertainty over gas prices, Hyundai has said. Some potential car buyers are holding back because of uncertainty over gas prices, Hyundai has said. (Lisa Poole/ Associated Press)
Associated Press / July 1, 2009
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NEW YORK - Hyundai said customers in the United States who buy or lease its vehicles by Aug. 31 will receive a gas card that lets them buy fuel at $1.49 a gallon for a year, a promotion to win over consumers worried about volatile prices at the pump.

Hyundai customers who enroll in the promotion, which launches today, will receive a gas card that bills gas purchases at $1.49 per gallon of regular-grade gas, regardless of the pump price. Though all eligible vehicles take regular gas, customers can buy midgrade gas at $1.64 a gallon and premium gas at $1.79 a gallon, Hyundai said.

The new incentive is the second attempt this year by the Korean automaker to take pressure off buyers. In January, it launched its Assurance program, which offers to take back vehicles under certain conditions from customers who lose their jobs.

The gas guarantee would save consumers $1.14 a gallon, or 57 percent, off yesterday’s average price of $2.63 per gallon of unleaded, according to the auto club AAA. However, the savings could rise or fall depending on the future prices.