THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING
On the hot seat

In luxury PR, it’s all about building desire

Keep it simple, advises maven

(Aram Boghosian for The Boston Globe)
July 12, 2009

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Public relations maven Lynne Kortenhaus, the powerhouse behind Kortenhaus Communications, got into the business of promoting luxury brands by way of the art world. Raised on a farm in New Jersey, Kortenhaus studied printmaking and painting at Rhode Island School of Design and stumbled on her knack for marketing while working for Phillips Son & Neale, a London-based art auction ... (Full article: 690 words)

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