Google woos advertisers
Promoting its Internet expertise, search giant pitches itself as agency ally
The emissary from Google came bearing a PowerPoint presentation. As the Ocean Spray team at ad agency Arnold Worldwide squeezed into a small conference room in its Boston headquarters, Jim Norton, Google’s Boston agency team manager, plugged in his laptop. “We want to help you any way we can,’’ he said. (Full article: 913 words)
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