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Don’t call it fast food, just quick and casual

Friendly’s debuts smaller restaurant with limited menu

Brian Schweikert trained Rebecca Levine (center) and Megan Campbell in scooping ice cream at the Friendly’s Express that will open tomorrow in Mansfield. Brian Schweikert trained Rebecca Levine (center) and Megan Campbell in scooping ice cream at the Friendly’s Express that will open tomorrow in Mansfield. (Barry Chin/ Globe Staff)
By Jenn Abelson
Globe Staff / August 4, 2009

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MANSFIELD - Friendly Ice Cream Corp. is looking to shake up the Wilbraham company with a new “fast casual’’ restaurant chain it hopes will thrive along the Eastern Seaboard. (Full article: 669 words)

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