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(Debee Tlumacki for The Boston Globe) |
On the Hot Seat
Food site finds recipe for mixing in sponsors
The recession has brought out the home cook in many of us, and that has led more people onto the Internet in search of recipes. Allrecipes.com has turned that need into a big business, integrating recipes posted by individuals with recipes posted by corporations promoting products, like Kraft cheese or Campbell’s soup. It’s a viral marketing approach that appears to ... (Full article: 925 words)
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