NEW YORK - USA Today expects to report the largest decline in circulation in its 27-year history, threatening its number one position among US dailies as the growth of online news and the slump in travel pummel the newspaper.
While most large dailies are struggling to hold on to print subscribers and newsstand sales, USA Today is being hurt by a drop in traffic at airports and hotels, the newspaper’s mainstay.
In a memo to staff yesterday, USA Today publisher David Hunke said the average circulation at the Gannett Co.-owned newspaper was 1.88 million from April through September, a loss of 398,000 copies, or 17 percent, over last year.
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