Boston Beer’s Jim Koch and Weihenstephan’s Josef Schraedler hope their brew wins over wine and spirits drinkers. (Christof Stache/Associated Press
)
Boston, German firms brew up beer
Boston Beer’s Jim Koch and Weihenstephan’s Josef Schraedler hope their brew wins over wine and spirits drinkers. (Christof Stache/Associated Press
)
FREISING, Germany - The Boston Beer Co., maker of Samuel Adams, will team up with a venerable German brewery to jointly produce a new craft beer to be marketed in Germany and the United States next spring.
Boston Beer founder Jim Koch and Josef Schraedler, managing director of Weihenstephan, said their companies have been working together for nearly two years on the beer.
It has yet to be named, but will be marketed in bottles with corks instead of the usual metal caps. It will pack a punch, with more than 10 percent alcohol. Both men described it as a Champagne-like “crisp pale brew.’’
The new beer will also follow Germany’s famed Reinheitsgebot, or purity law, which stipulates that beer can be brewed with only four ingredients: water, malt, hops, and yeast. “We’re creating a brand, a product that never existed before, a very premium brand,’’ Koch said.
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