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Classic jingle gets a tuneup

Having all but faded, catchy songs are calling consumers once again

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By Johnny Diaz
Globe Staff / January 2, 2010

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The ad jingle is making a tuneful reprise. Subway has its “$5 Footlong’’ hook. Chili’s Grill & Bar brought back its “I Want My New Baby Back Baby Back . . .’’ ribs ditty. And The Gap’s cheerleading-inspired jingle repeatedly asks “How cute are these boots? How cute are these boots?’’ (Full article: 1211 words)

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