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Fair trade importer says it’s ripe for success

A partnership with importer Equal Exchange helped Oké USA rebound. A partnership with importer Equal Exchange helped Oké USA rebound. (Joanne Rathe/Globe Staff)
By Robert Knox
Globe Correspondent / January 4, 2010

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The first things newly minted MBA Bradley Russell learned about the banana business are that the product attracts customers by being the right color at the right time and that the fruit can never be allowed to sit for long. (Full article: 832 words)

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