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Sitting this one out

Amid recession, many longtime advertisers pass on Super Bowl XLIV

This PepsiCo. Inc. commercial featuring Britney Spears appeared during a recent Super Bowl. (Reuters) This PepsiCo. Inc. commercial featuring Britney Spears appeared during a recent Super Bowl.
By Johnny Diaz
Globe Staff / January 6, 2010

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PepsiCo Inc. is passing on the Super Bowl. So is General Motors Corp. FedEx Corp. is sitting on the sidelines, too. (Full article: 923 words)

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