Alisha Beaulieu, 17, with her phone at North Shore Mall last week, could get coupons, sale alerts, and even make a purchase with it.
(Dina Rudick/Globe Staff)
Ringing up sales
Phones are retailers’ latest route to back-to-school shoppers’ wallets
Alisha Beaulieu, 17, with her phone at North Shore Mall last week, could get coupons, sale alerts, and even make a purchase with it.
(Dina Rudick/Globe Staff)
Merchants looking to boost sales during the critical back-to-school season are courting students where they spend most of their time — on their phones. (Full article: 936 words)
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