The Grateful Dead, led by Jerry Garcia (center above), developed one the most innovative marketing techniques in the music industry.
(File 1994)
Dead-on savvy
The famed band’s marketing strategy becomes a model for the Internet age
The Grateful Dead, led by Jerry Garcia (center above), developed one the most innovative marketing techniques in the music industry.
(File 1994)
The Grateful Dead made music like no other band. With members rooted in jug bands, rhythm and blues, and classical composition, the group was stylistically omnivorous, and famously improvisational. (Full article: 897 words)
This article is available in our archives:
Globe Subscribers
FREE for subscribers
Subscribers to the Boston Globe get unlimited access to our archives.
Not a subscriber?
Non-Subscribers
Purchase an electronic copy of the full article. Learn More
- $4.95 1 article
- $9.95 4 articles
- $25.95 Monthly
