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Dead-on savvy

The famed band’s marketing strategy becomes a model for the Internet age

The Grateful Dead, led by Jerry Garcia (center above), developed one the most innovative marketing techniques in the music industry. The Grateful Dead, led by Jerry Garcia (center above), developed one the most innovative marketing techniques in the music industry. (File 1994)
By James Sullivan
Globe Correspondent / July 29, 2010

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The Grateful Dead made music like no other band. With members rooted in jug bands, rhythm and blues, and classical composition, the group was stylistically omnivorous, and famously improvisational. (Full article: 897 words)

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