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The sons of two local business giants have set out to build a $150m equity fund with an eye on retail brands

Jill Simon (left), manager at National Jean Co. in Newton Centre, helped customer Terry Hamilton of Newton shop for jeans for her daughter. After some retooling by Fireman Capital, Hudson jeans are now among the store’s most popular brands. Jill Simon (left), manager at National Jean Co. in Newton Centre, helped customer Terry Hamilton of Newton shop for jeans for her daughter. After some retooling by Fireman Capital, Hudson jeans are now among the store’s most popular brands. (Barry Chin/ Globe Staff)
By Beth Healy
Globe Staff / September 19, 2010

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Barneys New York, the luxury department store, had no time for Reebok founder Paul Fireman when he first met with people there to talk about blue jeans. (Full article: 1185 words)

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