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Nike bests Reebok

Apparel maker loses NFL deal worth millions

Nike will produce all on-field apparel for the NFL, starting in 2012. Above, Patriots quarterback Tom Brady. Nike will produce all on-field apparel for the NFL, starting in 2012. Above, Patriots quarterback Tom Brady. (Adam Hunger/Reuters)
By Johnny Diaz
Globe Staff / October 13, 2010

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Reebok International Ltd. has been stripped of its title as the official uniform supplier for the National Football League, a major loss for the Canton sneaker and apparel company that’s estimated to be worth as much as $500 million. (Full article: 571 words)

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