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New Saucony ads debut this week

Globe Staff / April 26, 2011

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Saucony, the athletic footwear brand with offices in Lexington, is debuting a new advertising campaign with the theme “Find Your Strong.’’

According to Saucony, this is the brand’s largest marketing effort, and it includes the brand’s first national TV commercial. The spot is scheduled to begin running tomorrow night on ESPN. It will also be seen on ESPN2, Fox Sports, CBS College, Versus, and NBC Sports.

The campaign was developed by Mechanica, a Newburyport ad agency. It “continues to amplify our brand mission to inspire runners every day,’’ Chris Lindner, Saucony’s chief marketing officer, said.

Saucony is a subsidiary of Collective Brands Inc.