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MillerCoors sues Patriots over deal

Bloomberg News / September 27, 2011

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NEW YORK - MillerCoors LLC, the beer maker, sued the New England Patriots in Massachusetts state court over an alleged breach of an exclusive sponsorship contract.

MillerCoors said the Patriots reneged on a deal in order to “pursue a more lucrative exclusive agreement’’ with a competitor, Anheuser-Busch InBev NV, according to a copy of yesterday’s complaint provided by the company. The filing couldn’t be confirmed independently with the court.

MillerCoors has been an official beer sponsor of the National Football League team for almost 10 years, according to the complaint.

A Patriots spokesman could not be reached for comment.