NEW YORK - Toy makers are banking on the idea children love to collect things. Taking a cue from last year’s hits, many of this year’s holiday offerings are toy sets or figures kids can collect.
Last year, Squinkies figures and Cepia’s toy hamster Zhu Zhu pets were collected by girls. But this year’s collectible toys target boys.
Among them: Hasbro’s Beyblade Metal Fusion, a battling spinning top game for $5.99 to $39.99; Spin Master’s Redakai, a trading card game, for $5.99 to $19.99; and Lego’s Ninjago construction sets for $3.49 to $119.99.
Jim Silver, an analyst at Time to Play Magazine, said the wide price range is important, since many families remain cautious about spending.
Yet toy makers want to offer more expensive toys to parents who can afford them.
“Take Ninjago, they have $100 sets, but basic sets start at under $10,’’ Silver said.