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Nike names new CEO for Hurley brand

September 29, 2011

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BEAVERTON, Ore.—Nike Inc. has named a former True Religion Apparel Inc. executive to head its surf and skate brand Hurley International LLC.

Nike said Thursday that Michael Egeck, 52, will take over as CEO of Hurley on Oct. 3. He replaces Roger Wyett, president of Nike's affiliate businesses, who was serving as interim CEO at Hurley since May when the previous Hurley leader, Jim Calhoun, moved to its Converse brand.

Egeck worked most recently as president at True Religion brand jeans and has nearly 30 years in the clothing industry, having worked for at companies such as VF Corp. and Columbia Sportswear Co.

Nike said that Egeck will work closely with the brand's founder Bob Hurley.

Nike, based in Beaverton, Ore., bought Hurley in 2002. Hurley is headquartered in Costa Mesa, Calif.

Shares of Nike, which is the world's largest athletic shoe and clothing maker, fell 48 cents to close at $87.99 Thursday.