For teens, cars often not as cool as iPhones
The auto industry has a lot of problems. It has to worry about workers’ pension and health care costs, too-frequent recalls and the rising cost of gas. I think there is something else that should concern the automakers. It’s the iPhone. Teenagers love smartphones, and getting one has become a rite of passage. A driver’s license? Like, whatever. It seems unlikely, but at least one auto company is paying attention.