RadioBDC Logo
Something from Nothing | Foo Fighters Listen Live
THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

A sweet, high-tech newcomer

Lindt hopes bear with its own app and website will become a favorite

“It’s perfect. I’m a tech freak,’’ says Thomas Linemayr, the chief executive of Lindt USA, holding a large version of the bear. Top left, the Lindt Bear’s iPhone app. Right, an inflatable bear at the entrance to the Lenox Hotel in Boston. Lindt said the bear is meeting expectations. “It’s perfect. I’m a tech freak,’’ says Thomas Linemayr, the chief executive of Lindt USA, holding a large version of the bear. Top left, the Lindt Bear’s iPhone app. Right, an inflatable bear at the entrance to the Lenox Hotel in Boston. Lindt said the bear is meeting expectations. (matthew cavanaugh for the boston globe)
By Jenn Abelson
Globe Staff / December 14, 2011
Text size +
  • E-mail
  • E-mail this article

    Invalid E-mail address
    Invalid E-mail address

    Sending your article

    Your article has been sent.

STRATHAM, NH - Lindt Bear, the star of the Swiss chocolatier’s holiday collection this year, has everything a modern candy animal might need - a premium milk chocolate figure, a fancy gold foil wrapper, a red ribbon necklace, and yes, its own iPhone app. The 166-year-old company, whose US headquarters are just over the border in this southern New Hampshire town, recently kicked off the worldwide launch of the Lindt Bear with high expectations.

For more from BostonGlobe.com, sign up or log in below

To continue, please sign up or log in to BostonGlobe.com

Access the full articles and quality reporting of The Boston Globe at BostonGlobe.com

Sign up

Unlimited Access to BostonGlobe.com for 4 weeks for only 99¢.

Are you a Boston Globe home delivery subscriber?

Get FREE access as part of your print subscription.

BostonGlobe.com subscriber

Click to continue reading this article or to log in to BostonGlobe.com.
  • E-mail
  • E-mail this article

    Invalid E-mail address
    Invalid E-mail address

    Sending your article

    Your article has been sent.