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“It’s perfect. I’m a tech freak,’’ says Thomas Linemayr, the chief executive of Lindt USA, holding a large version of the bear. Top left, the Lindt Bear’s iPhone app. Right, an inflatable bear at the entrance to the Lenox Hotel in Boston. Lindt said the bear is meeting expectations. (matthew cavanaugh for the boston globe) |
A sweet, high-tech newcomer
Lindt hopes bear with its own app and website will become a favorite
STRATHAM, NH - Lindt Bear, the star of the Swiss chocolatier’s holiday collection this year, has everything a modern candy animal might need - a premium milk chocolate figure, a fancy gold foil wrapper, a red ribbon necklace, and yes, its own iPhone app. The 166-year-old company, whose US headquarters are just over the border in this southern New Hampshire town, recently kicked off the worldwide launch of the Lindt Bear with high expectations.
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