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Online shoppers spent $30.9b over six weeks

Last year, Cyber Monday sales topped $1 billion for the first time. Promotions are helping to boost online sales this year. Last year, Cyber Monday sales topped $1 billion for the first time. Promotions are helping to boost online sales this year. (Helen H. Richardson/Denver Post via Associated Press)
Associated Press / December 19, 2011
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U.S. shoppers spent 15 percent more in online holiday buying compared to last year, after what may have been the busiest week of the season, said research firm comScore on Sunday. Shoppers have spent $30.9 billion online from Nov. 1 through Dec. 16, up from $26.9 billion at the same point last year, said the Reston, Va., company, which tracks Web use. Online sales surpassed $1 billion on four days last week. Total sales for the week climbed 15 percent to $6.31 billion compared to last year. The five days that ended on Friday “will almost certainly be the heaviest week of the online holiday shopping season,’’ said comScore chairman Gian Fulgoni. Online spending will begin to slow as Christmas draws closer, he said.

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