The Chevy Game Time app, debuting for this year’s Super Bowl, will allow viewers to interact with each other, participate in polls, and win prizes during the game.
(General Motors)
Super Bowl action moves beyond TV screen
The Chevy Game Time app, debuting for this year’s Super Bowl, will allow viewers to interact with each other, participate in polls, and win prizes during the game.
(General Motors)
Super Bowl ads are now a game of their own. On Sunday, as the New England Patriots face the New York Giants in Super Bowl XVI, Coca-Cola’s animated polar bears will ask fans to upload photos to a Facebook page; Commercials for Web company GoDaddy.com will flash a QR bar code to lead viewers to the Web company’s website; And Chevrolet will invite fans to search for clues in the carmaker’s TV commercial, and maybe win a new car.
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