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Wednesday, January 25, 2006
Brewing a new image
Source: Knowledge@Wharton
The beer industry is developing a marketing campaign aimed at overhauling the image of beer and staunching its declining share of the alcoholic beverage market. They will emphasize romance in the art of brewing, its social value or how beer is shared the world over (I'd like to teach the world to sing...), how it can be paired with food like wine is, and finally how it can be good for your health. Um...it's not called a beer belly for nothing. Wharton School faculty met for beers and concluded this project won't be easy.
Posted by mwelch at 10:30 AM
