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Tuesday, January 24, 2006
You really do get what you pay for
Source: Stanford Knowledgebase
We know consumers equate cheaper products with expectations for lower quality. But a new study suggests that these expectations translate into self-fulfilling prophecies that impact our behavior. Study participants were given energy drinks that supposedly make you feel more alert and energetic. Some paid full price for the drinks; others were offered them at discounted prices. Then they were asked to solve some word puzzles. Every time people who paid discounted prices consistently solved fewer puzzles than the people who paid full price. Better buy the name-brand Advil next time.
Posted by mwelch at 11:34 AM
