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Wednesday, May 10, 2006
Building our own identities
Source: Businessweek's Nussbaum on Design blog
Bruce Nussbaum blogs about a socio-linguist at Columbia University who complained that he was always talking about delivering consumer experience, as if experience was something you can simply build and give to someone. "It's such a passive way of looking at things. And it's totally wrong," she said. Instead she says that in language and in life, we do to become who we are. We interact with the language around us to create our own accents, word choice, even grammar...and so too for consumers. Today's design and innovation is all about enabling people to create their own identities. The iPod is a tool to build your own personal music library. Your cell phone and your blog are tools to build your own personal communication system.
