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Monday, May 22, 2006
Packaging hell
Source: Wired
When was the last time you stabbed yourself trying to open hard plastic "clamshell" packaging? Dr. Christian Arbelaez, a Boston-area ER physician, sees about a victim a week, some even requiring orthopedic surgery. Why do manufacturers encase their stuff in impenetrable fortresses? Deterring shoplifters is the short answer. But packaging designers are starting to listen to their maimed customers. Energizer started packaging its batteries with slits in the back of the clamshell to give customers a point of entry. And MeadWestvaco is marketing packaging made from a thinner, recyclable plastic and cardboard that can be easily cut with scissors. But the majority of stuff out there will still put your eye out.
