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Wednesday, May 17, 2006
Starbucks: Coffee, music, and now books
Source: MarketWatch
If Barnes and Noble can sell coffee, it stands to reason that Starbucks can sell books. And that's just what Starbucks Chairman Howard Schultz says he aims to do as early as the Christmas 2006 selling season. While short on details, he said the work of popular authors would be featured, in much the same way the company has been selling selected CDs. Add in a plan to make proprietary content downloadable to customers through their in-store WiFi networks, and you've got even more reasons to go to Starbucks. Fast Company wonders if Schultz will anoint bestsellers like Oprah. And it could be. After all, some of their exclusive albums have won multiple Grammy awards. So, they know how to pick them.
