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Tuesday, May 30, 2006
The American Idol media model
Source: GigaOM
Robert Young blogs that social networks, blogs and video sharing sites are simply a micro-phenomenon of a much larger macro-trend: digital self-expression. Young says that the "art-form of self-expression has become the new media," and "social networks are their distribution channels." This is a big opportunity for traditional media companies. Consider what would happen if American Idol had been produced solely by the contestants, without the expertise of the show’s producers, directors or writers. Would it be a mega-hit? No. Social networks should be like Simon Cowell and crew...helping people express themselves with the highest levels of creativity and the best production values and they will draw a huge following.
