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Monday, June 26, 2006
Pop goes the soda
Source: Ad Age
No getting around it. Soda is unhealthy. And new Morgan Stanley research shows that people are beginning to get it. The firm predicts that overall sales volume for soda will continue to decline 1.5 percent annually for the foreseeable future. That could mean that bottled water, sports drinks, energy drinks and teas will eclipse soda within the next seven years. Teens and young adults are drinking less soda and bottled water compared to adults and more juices, sports drinks and energy drinks. Once you lose the teens, you lose the market.
Posted by mwelch at 09:03 AM
