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Wednesday, June 28, 2006
The biggest lies about blogging
Source: MarketingProfs blog
Where to buy this T-shirt.
Boston-based Ann Handly (formerly the co-founder of ClickZ), has been blogging for three months and says the learning curve has been steep. "First: there’s the fact that blogs really aren’t widely read by marketers." Yet. So you have to work to promote it. "Second, the technology isn't plug-and-play." Not if you want it to have a graphic identity and other niceties that make it professional. So she asked readers what other lies there may be about blogging, and gets a big list. Here's a taste:
David Armano, Logic + Emotion
- "The biggest lie: You can "casually blog." It’s "fun."
Jeremy Wright, President of b5media and author of Blog Marketing
Wright provides a list of nearly 40 though he's not sure what the biggest ones are:
- Blogging's just a fad.
- You have to be an A-List blogger or there's no point.
- The best way to get attention is to attack, attack, attack!
- Blogging's too difficult; I can barely manage my email.
- Bloggers are good looking, funny, and are the life of any party.
Here's my biggest lie about blogging the Business Filter.
"It will be a part-time job."
