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Tuesday, July 25, 2006
Jaws on the beach
Last week we talked about how some back-catalog Netflix movies get returned unwatched even though we love the idea that we could watch them and we happily pay for the privilege. Here's a really clever marketing campaign by Netflix that puts their classic movies front and center. They're sponsoring outdoor screenings of classic American films at the actual locations of the films memorable locales. In August the Netflix Rolling Roadshow will screen Jaws at Ocean Park, Oak Bluffs, Martha's Vineyard. The Shining screened in Estes Park, Colorado. You get the idea.
Posted by mwelch at 11:20 AM
