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Monday, August 28, 2006

Time-to-enjoyment metric

Source: Geek VC blog

I'm always harping about how technology needs to be simple-simple-simple. So I'm heartened that Boston-based VC David Aronoff agrees. "Despite great advances in consumer technology and true affordability, very few companies "get it" with respect to building true consumer-ready digital goods." Aronoff says it's all about TTE - the time to enjoyment. How long does it take to link up to WiFi, to use your home entertainment system, to figure out your remote? The world would be a better place if more companies used TTE as a metric. Put regular people in a room and clock how long it takes them to figure out your product and then enjoy it successfully. How many would have a TTE rating of 4 hours or 1 week or never? And what's the TTE breakpoint...when do people just give up?

I look forward to tracking David's new blog. He's a General Partner at IDG Ventures working with Jeff Bussgang.