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Wednesday, August 30, 2006
Treadmills + video=clout
Source: FC Now blog
It worked for them last year, so this year rock band OK Go tried it again. They breathed new life into their year-old record through another homemade video which I assume has gotten lots of play thanks largely to YouTube. This time it's a video of the quartet dancing on treadmills and it's landed them appearances on the Colbert Report, Letterman (tonight) and they're even performing it on the MTV Video Music Awards this Thursday. I love it. So that record company isn't giving you the marketing you deserve? Have your sister choreograph a dance (that's what one of the band members told Colbert when I watched it), grab some treadmills and...go.
Here's the video:
